2024
Cours focus
Through its "le Lab" laboratory, Arthrex France organizes full-day courses for surgeons, operating room staff, pharmacists, and biomedical engineers.
Art direction
Strategy
Corporate
Creative designer: Emilie Lomonaco
Project manager: Cécile Garcia
Congress and event manager: Elodie Casian
Event organiser: Nelly Kouakou
Lab manager: Nicolas Didier
Company : Arthrex France
Arthrex France is one of the leaders in the orthopedics market, offering innovative and high-quality solutions to meet the needs of healthcare professionals. In addition to their cutting-edge products, Arthrex organizes one-day training sessions « Cours focus » specifically tailored for medical professionals, allowing them to enhance their skills and stay updated on the latest advancements in orthopedics.
Cours focus’s visual identity is inspired by medical records, symbolizing precision and organization. This graphic charter was designed to enhance transparency and efficiency, leading to significant improvements in customer service and better communication between healthcare professionals and their patients.
Thus, Arthrex achieves its primary goal: Helping surgeons treat their patients better.
