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2019

K by D&G

E-retail campaign for the launch of the new fragrance for men of Dolce & Gabbana.

Art direction

Campaign

Strategy

Shooting

Client: Dolce&Gabbana
Creative director: Caroline Guittonneau
Art directors: Florence Vignon & Emilie Lomonaco
Copywriter: Vanina Basse
Project manager: Alix Maciocia
Agency: VML France

K by Dolce&Gabbana is the story of a strong man.

Authentic, forged by the sensual, rugged landscapes of his homeland, Italy. True to his roots, he honors tradition and his origins while following his own path, ready to conquer the world. He is a modern, successful man, self-confident but not arrogant. He is seductive & charming. Gifted with strong charisma, he is a natural leader, standing out from the crowds. He takes care of his family and the people he loves. He is the man of his kingdom.

Part 01 : Teaser and coming soon.
Part 02 : eMailer Reveal conversation & objective storytelling.
Aiming to boost engagement, conversion, and the relationship between the brand and its consumers.

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