2021
Le super noël
A Christmas campaign to resumption of festivities and convivial moments. Papa John’s wants to accompany the French in their comeback!
Art direction
Campaign
Social media
Shooting
Client: Papa John's Lyon
Creative director: Salomé Lovato
Art director: Emilie Lomonaco
Videographer: Eddy Colantoni
Project managers: Anna Favennec & François Disloquer
Assistants: Ambre Claes-Galen & Alexia Beltron
Agency: Lusso
The Papa John’s of Christmas takes control! From December 1st, 2021 and throughout the holiday season, this funny, spontaneous and generous character will spoil your most loyal consumers.
Over 4 key periods :
CHRISTMAS BEFORE CHRISTMAS
Papa John’s of Christmas will randomly offer their pizzas to consumers who order online… and deliver them themselves!
CHRISTMAS ALL YEAR ROUND
Papa John’s of Christmas will give fans ONE YEAR OF PIZZA 🎁
NEW YEAR’S PIZZA PARTY
The Papa John’s of Christmas will have a lot of free time once the presents have been distributed, but he’s still got a few left on his hands: so he’s giving away a pizza party pack for New Year’s. 🍕
THE AFTER CALENDAR
Think you won’t hear another word about it for a whole year? Well, no! Papa John’s of Christmas continues to spoil its community.
