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2019

Mini Concessions

Film for the launch of MINI SOCIETY loyalty program.

Corporate

Audiovisual

Client: Mini France
Creative director: Nicolas Casanova
Art director / Videographer: Emilie Lomonaco
Project manager: Estelle Gouez
Agency: VML France

To the launch of its MINI SOCIETY loyalty program, MINI has created a film for all its dealers. The film highlights all the experiences and exclusive content that MINI customers can find on MINI SOCIETY website. But also all the benefits and offers, and aims to inspire non-subscribers to join the club exclusively reserved for customers.
These broadcasts are all dealerships, MINI.fr and social networks.

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