2024
Orthopedic Surgeon
This project, featuring two series of interviews with orthopedic surgeons, deepens the understanding of medical practices while showcasing the human side of expertise for both healthcare professionals and the general public.
Art direction
Branding
Audiovisual
Creative designer: Emilie Lomonaco
Communication officer: Anaëlle Meyer
Videographer: Damien Mikolajczak
Translation Coordinator: Estelle Menant
Event organiser: Nelly Kouakou
Marketing manager: Caroline Linder
Company : Arthrex France
The first series, 'En Aparté,' focuses on the human side of orthopedic surgeons, offering insight beyond their professional practice. In these interviews, surgeons share their personal journeys, the motivations that drive their work, and the values that shape their careers. Through discussions about formative experiences, personal challenges, and memorable moments, 'En Aparté' gives the general public a unique glimpse into the lives of these medical professionals, helping demystify the often-distant image of surgeons and highlighting the passion behind their dedication.
The second series, 'Interview Focus,' is tailored specifically for a healthcare professional audience and explores each surgeon's technical expertise in depth. Each interview dives into a particular technique or specialized skill, showcasing the advanced methods that distinguish each surgeon in their field. This series is designed to provide healthcare professionals with in-depth insights into cutting-edge practices and innovative approaches, enhancing their understanding of complex medical procedures and offering practical knowledge that may inform their own work.
Together, these two series create a comprehensive and balanced view, bridging technical mastery with personal stories. This combined perspective connects the surgeon’s expertise with their individual background, offering a richer understanding that blends skill with the human element behind each professional's journey.