2022
The healthy move
Sanytol’s aim is to make disinfection an integral part of French people’s daily lives.
Branding
Strategy
Social media
Shooting
Client: Sanytol
Art director: Emilie Lomonaco
Project managers: Anna Favennec & François Disloquer
Photographer: Anthony Folliau
Agency: Lusso
By using Sanytol products, you free yourself of some of your mental burden, so you can concentrate on what’s important.
An editorial feed on Facebook based on 4 thematic pillars:
1-PRODUCTS: User point of view that fits in with French people’s everyday lives. Sanytol has many references to promote, and brings them to life with the big idea of « L’esprit libre ».
2-LIFESTYLE: The everyday life of the French is a conscious choice. In these contents, the product is not present, it is suggested. It leaves room for good, everyday moments.
3-ENGAGEMENT: To exchange and conversation with his audience. As contests, call-to-actions…
4-CORPORATE: Occasional corporate statements should tell the story of the brand’s values and commitments: partnerships, CSR, studies, e-reputation….
Shooting and graphic design to accompany messages.
